Naïve art, also known as outsider art, is a style of art characterized by a simplistic, childlike, and often whimsical approach to imagery and composition. Naïve artists typically have little or no formal training in art, and their work is often created outside the boundaries of mainstream artistic conventions and trends.

Key features of naïve art include:

1. **Simplicity and Directness**: Naïve art is characterized by its straightforward and unpretentious style, with artists often employing simple forms, bold colors, and uncomplicated compositions to convey their ideas.

2. **Lack of Perspective and Proportion**: Naïve artists may eschew traditional rules of perspective and proportion, resulting in flattened or distorted depictions of space and scale within their artworks.

3. **Whimsy and Imagination**: Naïve art often exhibits a sense of whimsy, innocence, and wonder, with artists drawing inspiration from their imagination, personal experiences, and everyday surroundings.

4. **Narrative and Storytelling**: Many naïve artworks tell stories or depict scenes from everyday life, folklore, mythology, or personal mythology, often with a sense of nostalgia or idealism.

5. **Authenticity and Individuality**: Naïve art is celebrated for its authenticity and individuality, as artists often create from a place of pure expression and creativity, uninhibited by academic or artistic conventions.

Naïve art can encompass various mediums, including painting, drawing, sculpture, textiles, and folk art. It has roots in various cultural traditions and movements, including folk art, outsider art, and primitivism.

Overall, naïve art celebrates the joy of creation, the beauty of simplicity, and the universality of human expression, inviting viewers to appreciate art in its purest and most authentic form.